Apple is reportedly losing over $1 billion annually on its streaming service, according to a recent report. Since launching Apple TV+ in 2019, the company has invested more than $5 billion each year in content, although it reduced this expenditure by approximately $500 million last year.
Apple TV+, which features original shows like Ted Lasso, The Morning Show, Shrinking, and Severance, has struggled to keep pace with competitors such as Netflix, Disney+, and Amazon Prime Video in terms of subscriber count. As of the latest data, Netflix leads with 301.63 million subscribers, followed by Disney+ with 124.6 million and Warner Bros Discovery at 116.9 million.
While Apple does not disclose specific subscriber figures for Apple TV+, analysts estimate it reached 40.4 million subscribers by the end of 2024. According to CEO Tim Cook, Apple TV+ productions have received over 2,500 nominations and 538 awards.
With increasing competition in the streaming sector, media companies are offering bundled services at discounted rates to attract cost-conscious viewers. For instance, Comcast offers a bundle that includes Apple TV+, Peacock, and Netflix for $15 per month, while Apple TV+ is priced at $9.99 per month when purchased individually in the U.S. Additionally, Apple bundles Apple TV+ with services like iCloud and Apple Music under the Apple One program.