WHSmith intends to divest its high street business, relinquishing the rights to its brand name, a move that will result in its absence from British high streets where it has operated since 1792. Investment firms Alteri and Modella Capital have shown interest in purchasing WHSmith's 500 high street stores during initial bidding rounds. The retail chain's high street segment has experienced a prolonged downturn, influenced by online shopping trends and rivalry from supermarkets. According to retail expert Richard Hyman, the absence of the WHSmith brand name will pose a significant challenge for any prospective new owner's success.