In February, Volkswagen and BMW surpassed Tesla in fully electric vehicle sales in Europe, according to JATO Dynamics. Tesla experienced a 44% year-over-year decline, resulting in around 8% market share, down from 18% the previous year. Protests and customer dissatisfaction related to Elon Musk's behavior have contributed to this downturn. Meanwhile, competition from brands such as Honda, Hyundai, and Kia is intensifying, offering consumers more accessible and affordable EV options.