Virgin Atlantic has collaborated with Joby Aviation to introduce electric air taxis for short flights in the UK, initially connecting Virgin's hubs at Heathrow and Manchester Airport. Joby's electric air taxi can accommodate a pilot and four passengers, reaching speeds of up to 200mph. For instance, a journey like Manchester to Leeds would be reduced to just 15 minutes compared to over an hour by car. The partnership enables Virgin Atlantic customers to reserve Joby's aircraft through Virgin's platforms. Joby's goal is to provide pricing similar to premium ground ridesharing services.