With the surge in popularity of the versatile, oversized tote bags and the recent trend of resembling a Birkin, we explore the progression of the "It bag" phenomenon and its insight into personal style.
If you are someone who values being prepared for any situation before leaving the house, then you are in luck – one of the current major trends in accessories is the generously sized handbag. Imagine relaxed, roomy carryalls and totes ideal for packing makeup, phone chargers, water bottles, books, umbrellas, and any necessary items to accompany you throughout the day.
Although the term "It bag" gained recognition in the 1990s, its origins trace back decades earlier. In 1955, Coco Chanel introduced the 2.55, a quilted leather bag with a long chain designed for comfortable shoulder wear, offering women more flexibility than clutches or top-handled bags. Seven decades later, it remains one of the most coveted designer pieces.
In the 1950s, Hermès renamed a bag after Grace Kelly, who famously used it to shield her pregnancy bump, while Gucci introduced its iconic Jackie handbag in 1961. The 1990s and 2000s witnessed the emergence of additional sought-after styles such as Dior's Saddlebag, Chloe's Paddington, and Prada's Galleria.
Is the era of the "It bag" fading away? Not exactly. The spotlight has shifted from high-end fashion to more accessible and practical options. Uniqlo's curved cross-body bag and Lululemon's Everywhere belt bag have become ubiquitous in urban landscapes. Baggu's nylon shopper bags gained fame through TikTok, and the Cos quilted bag is adored by the fashion-forward community.