Tesco is facing criticism for a pilot program involving Danone-funded midwives offering infant feeding advice, labeled as 'unethical' by critics and reminiscent of past scandals. The World Health Organization and UNICEF's Breast Milk Substitutes Code advises against marketing personnel having contact with mothers and pregnant women. A midwife quit the program, stating she could not associate with Danone's 'unethical service' and emphasized the role of midwives in protecting women. Danone claims the program provides impartial nutritional expertise, while Tesco describes it as a small-scale pilot aimed at supporting parents.