Superdrug plans to open 25 new stores in 2025, creating approximately 600 new jobs. The health and beauty retailer aims to expand its beauty treatments and luxury fragrance offerings to meet growing consumer demand. In the final weeks of 2024, Superdrug experienced a 5.1% increase in like-for-like sales, achieving its strongest Christmas performance to date. Additionally, the company reported a 25% sales growth in larger stores and a 7% increase in beauty studio sales throughout 2024.