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Calls to helplines from individuals concerned about debt have notably increased in January amid higher energy bills and the arrival of credit payments due from Christmas expenditures. The National Debtline has reported a 57% rise in calls during the first two weeks of January compared to the same period last year, with its busiest day ever recorded on the first Monday of the year according to the Money Advice Trust.

Many distressed callers are struggling to pay off energy and water bills, along with debts owed to relatives and acquaintances, as outlined by the charity. As more people commit to addressing their overwhelming debts this year, some are turning to social media to share their journeys toward achieving financial freedom.

Various individuals shared their stories with the BBC, detailing their challenges in repaying substantial debts. Organizations like Citizens Advice have also observed an uptick in inquiries, encouraging individuals to confront their financial concerns.

One individual, Rachel Hargreaves, mentioned how seeing lavish gifts on social platforms used to drive her overspending habits, despite mounting bills. She is now transparent about her finances, cutting back on impulse purchases and documenting her progress on social media to garner support and accountability.

Similarly, Emma Quinn spoke about her battle with bipolar disorder, which led to impulsive spending sprees and a staggering £20,000 debt. Emma sought help from her father, adopted financial management strategies, and is now debt-free, emphasizing the importance of reducing online shopping temptations and enlisting a trusted contact for oversight.

Sam and Paul Helsby faced financial turmoil due to a business setback and health issues, accumulating substantial debts that eventually forced them to seek bankruptcy and debt relief. By implementing a structured budgeting system, they have regained control, emphasizing the value of seeking financial advice and support during challenging times.

Rob Smale shared his journey of overcoming a massive £35,000 debt resulting from personal crises, underscoring how seeking assistance from debt charities and adopting better financial habits positively impacted his situation. He highlighted the significance of creating sound financial routines and seeking support in managing financial distress.