Donald Tang, Shein's executive chairman, reassured that U.S. tariffs will not force them out of the market, affirming, "We will find a way to deliver the goods." Tang emphasized the company's "zero tolerance" stance on forced labor, mandating suppliers to adhere to internationally recognized codes of conduct. Amnesty International has called on Shein to increase transparency regarding its activities in Xinjiang, amidst reports of forced labor. Shein disclosed plans for a €200 million investment in European recycling initiatives, highlighting efforts to bolster its environmental credentials in response to stricter regulations within the fast fashion industry.