On Thursday, e-commerce tech startup Rokt announced a secondary share offering amounting to $335 million with investors such as Tiger Global Management. The deal values the company at $3.5 billion. Rokt, which utilizes artificial intelligence and machine learning to analyze online shopper behavior, was previously valued at $2.4 billion at the end of 2022.

Among the investors are investment firm Square Peg, Australia's Barrenjoey and SecondQuarter, as well as some board members who also purchased shares, stated the New York-based company.

According to Rokt's CEO and co-founder Bruce Buchanan, "Rokt has delivered exceptional growth since its launch 12 years ago, achieving a revenue trajectory with 43% year-over-year growth, reaching $600 million this year."

Established in Australia in 2012, Rokt has expanded its operations to about 15 markets spanning North America, Europe, and the Asia-Pacific region. Its clientele includes major companies such as Uber, Macy's, Live Nation, and AMC Theatres.

In an unrelated announcement on the same day, Rokt revealed its plans to merge with customer data platform mParticle in a $300 million deal.