"Piers Morgan is leaving Rupert Murdoch's British empire to focus on expanding his Uncensored YouTube channel in the US and other international markets. Morgan's production company Wake Up Productions will manage the Uncensored brand, and News UK will receive a share of advertising earnings through a four-year deal. Morgan stated that owning the brand allows his team to focus on building Uncensored into a standalone business. Morgan is part of a trend where media figures are moving from traditional outlets to digital platforms, particularly YouTube."