A Next advertisement was prohibited following a ruling by the Advertising Standards Authority, which deemed it 'irresponsible' due to a complaint about the model appearing 'unhealthily thin.' The ASA pointed out that the pose, camera angle, and styling accentuated the model's slim legs, creating the perception of being unhealthily thin. Next argued that the advertisement was designed with a 'strong sense of responsibility to both consumers and society,' and that the model had a healthy physique. The ASA directed Next to ensure that future advertisements do not depict models as unhealthily thin.