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Netflix Expands Language Options on TV to Attract Global Audience

Introduction

Netflix has introduced enhanced language options for television viewers, allowing users to select from all available subtitles and dubbing languages for any title. This update aims to improve accessibility to Netflix's global catalog, particularly as a significant portion of its audience now enjoys non-English language shows.

Context

Language availability for popular titles like the South Korean drama "Squid Game," the Spanish series "Berlin," and the Oscar-winning German film has expanded their appeal beyond their countries of origin.

Developments

  • Currently, Netflix offers subtitles in 33 languages and audio dubbing in 36 languages, although this may vary by title.
  • Previously, viewers were limited to a few language options on television.
  • The change in language accessibility on TV follows a surge in monthly requests from users.
  • This new feature is already available on mobile devices and web browsers.

Conclusion

The introduction of enhanced language options reflects Netflix's commitment to broadening accessibility and catering to its diverse global audience.