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 <title>Meta Platforms and UFC Partnership</title>
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<h2>Introduction</h2>
Meta Platforms has become the official fan technology partner of the Ultimate Fighting Championship (UFC) through a multi-year deal. The agreement aims to enhance the fan experience by utilizing Meta's services, with Threads designated as the league's official social media platform.

<h2>Context</h2>
As part of the partnership, Meta's branding will appear in UFC's Octagon during pay-per-view and "Fight Night" events, alongside various broadcast features and in-arena fan experiences.

<h2>Developments</h2>
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 <li>Financial terms of the deal were not disclosed.</li>
 <li>Meta CEO Mark Zuckerberg has built a rapport with UFC CEO Dana White, who joined Meta's board alongside two others in January.</li>
 <li>White is also known for his friendship with U.S. President Donald Trump and has publicly supported Trump's candidacy.</li>
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<h2>Conclusion</h2>
This partnership between Meta Platforms and UFC marks a significant step in enhancing the fan experience through innovative technology and social media engagement.

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