"A campaign called Free Our Feeds aims to raise $4 million to support Bluesky's mission of decentralizing social media and creating an independent foundation. The initiative is backed by organizations like the Better Information Project and the Social Web Foundation, and aims to raise a total of $30 million over three years. The campaign seeks to ensure that the AT Protocol remains open and independent, even if Bluesky falls under corporate control. Notable supporters of the campaign include Wikipedia founder Jimmy Wales and actor Mark Ruffalo, who signed an open letter endorsing the project."