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German Cartel Office Issues Warning About Potential Violation by Apple's App Tracking Tool

The German antitrust authority has informed Apple about concerns related to the iPhone maker's app tracking tool that may breach regulations for major tech companies, as per a statement released on Thursday.

After a three-year investigation into Apple's App Tracking Transparency feature, which permits users to prevent advertisers from tracking them across various apps, the Federal Cartel Office has reached a preliminary assessment.

According to the office, "Apple now has the opportunity to respond to the allegations."

Although Apple has defended the feature as a means for users to manage their privacy, it has faced criticism from Meta Platforms, app developers, and startups whose business models rely on tracking for advertising purposes.