Ford's CEO, Jim Farley, expressed concern over the disruptive impact of Trump's tariffs on the auto industry, foreseeing severe consequences for manufacturers and consumers. He cautioned that the proposed 25% tariffs on imports from Canada and Mexico could result in substantial profit losses for the industry and affect American jobs. Farley underscored the current situation as causing significant cost and upheaval within the U.S. auto sector, despite claims of its improvement. Speaking at a Wolfe Research conference, Farley acknowledged the administration's goal of strengthening the industry as important but highlighted the challenges currently faced by the sector.