Nordic style is celebrated for its ease of wear and uplifting appeal. As Copenhagen Fashion Week approaches, we delve into the captivating and practical Scandi-girl fashion movement.
On a vibrant morning last autumn, a group of photographers crowded a narrow sidewalk, capturing a street-style parade featuring a mix of Chanel bags paired with ripped jeans jackets, sheer ballet tutus matched with shiny heels, and suits adorned with intricate beadwork. Iconic models like Paloma Elsesser, TikTok personalities like Maya Stepper, and even Pamela Anderson flaunting a classic white shirt and ivory trousers were part of the scene, reminiscent of fashion hubs like Milan, New York, and Paris. Yet, this fashion spectacle unfolded in Copenhagen, a city with only 10% of London's population, renowned more for its Little Mermaid statue than its fashion scene. How did this charming Nordic city emerge as the new epicenter of style?
Describing the allure of Scandinavian style, longtime Vogue editor Laird Borrelli-Persson, who divides her time between New York and Stockholm, explains, "People are obsessed with Scandinavian style because you don't have to change who you are to pull it off." She emphasizes that "Scandi-girl style" transcends existing trends to become a broader fashion movement characterized by chic silhouettes, sustainable practices, and unexpected pops of color or print. Borrelli-Persson likens this style to the iconic French-girl aesthetic, highlighting its emphasis on layering, shapes, and a sense of liberation from fashion norms.
According to Harvard sociologist Dr. Martha Beck, Scandinavian style has a practical purpose. She notes that in countries like Sweden and Norway, where daylight hours are limited in winter, fashion serves as a way to combat seasonal affective feelings. This sentiment is echoed by Norwegian fashion influencer Nnenna Echem, who emphasizes the inventive use of colors and textures in Nordic fashion to combat the stereotype of dull winter wear.
The intentional use of bold prints and colors by Nordic designers is seen as a way to bring vibrancy and joy during darker times. This approach to design, as outlined by Dr. Beck, serves as a form of self-expression and community building through clothing. Collaborative team-based design, typical of many successful Nordic labels, reflects a sense of cooperation and shared purpose, contributing to mental well-being and consumer trust.
The blend of playful details and practical elements in Nordic fashion favorites like Cecilie Bahnsen and Toteme reflects a commitment to combining style with functionality. Bahnsen, drawing inspiration from her Danish heritage, highlights the importance of clothing that adapts to real-life scenarios, from biking in the rain to enjoying outdoor activities.
Stylist and influencer Echem notes the growing international interest in Scandinavian fashion, dispelling stereotypes and showcasing the innovative and enduring appeal of the Scandi-girl style. Embracing Scandinavian fashion not only offers a practical and sustainable wardrobe but also reflects a commitment to quality and longevity in design.