In Argentina, a land renowned for its succulent beef steaks and barbecue grills, chicken has now taken center stage over beef, as indicated by the latest official data. Last year, for the first time on record, the country's 45 million people consumed more poultry per capita than beef. This shift is attributed to a decrease in red meat consumption due to triple-digit inflation and austerity measures implemented by libertarian President Javier Milei.
The change in dietary preferences reflects how Argentines are adjusting their habits amidst economic challenges. While Milei's economic policies have contributed to stabilizing the country's economy, they have also led to an increase in poverty.
"I find myself eating more chicken because beef has become much pricier. With chicken, I can make more meals," shared 45-year-old Araceli Porres, who juggles three jobs in Buenos Aires to support her family, incorporating chicken into various dishes.
Data from the Rosario grains exchange revealed a surge in chicken consumption in 2024 to 49.3 kg per person, surpassing beef at 48.5 kg - still ranking Argentina as the world leader in beef consumption, ahead of Uruguay and Brazil. Pork consumption also increased to 17.7 kg per capita.
"Chicken consumption has risen due to its affordability," explained butcher Daniel Lopez on the outskirts of Buenos Aires. He highlighted the considerable price gap, stating that while a kilogram of minced beef costs 5,000-6,000 pesos ($5-$6), chicken is almost half the price.
Lopez emphasized how people are more budget-conscious in light of stagnant wages and persistent inflation. He noted, "Customers are always looking for deals, so we often recommend chicken, which offers the best value."
Known for their deep-rooted love for beef, Argentines traditionally feature it at asado barbecues – a celebrated custom at family gatherings, local parrilla chophouses, and even impromptu grills in various settings.
Argentina ranks as South America's second-largest producer of beef and chicken after Brazil, according to the U.S. Department of Agriculture.
Given the significance of beef to the Argentine diet, the price and accessibility of this staple can be politically sensitive, placing potential pressure on President Milei as he pursues further reforms. With visible signs of economic growth, Milei is gaining support from voters.
Miguel Schiariti, head of Argentina's CICCRA meat industry chamber, explained that beef production costs are higher compared to pork or chicken, necessitating a rise in beef prices.
He highlighted, "Currently, the cost of a kilogram of beef can buy you three kilos of chicken or nearly two kilos of pork." As the economy improves, prices are expected to continue increasing, although farmers may also ramp up production.
(Note: $1 equals 1,047 Argentine pesos)