"Mocktails opened as an alcohol-free liquor store in March 2024, anticipating a boom for business as health concerns around alcohol rise. The craft beer industry in British Columbia is facing tough times, with Andina Brewing closing its East Vancouver brewery in April 2023 after six years. The Canadian Centre on Substance Use and Addiction highlighted increased cancer risks from lower levels of alcohol consumption since January 2023. Customers at Mocktails are embracing Dry January, with some citing a shift in consumer preferences away from craft beer and reduced alcohol intake."