Apple will hold its Worldwide Developers Conference (WWDC) from June 9 to June 13, accessible online. The event will showcase updates to the software for iPhones, iPads, and other Apple devices. Some developers and students will be invited to attend in person at Apple Park on the opening day.

Investors are particularly attentive to this conference, as the product enhancements announced could help Apple attract new customers. Competitors like Samsung and China's Xiaomi are vying for a larger market share by incorporating AI features into their devices and investing in low-end products.

Apple previously unveiled new capabilities that include features such as rewriting emails and summarizing cluttered inboxes. Recently, the company announced that some AI improvements to its voice assistant, Siri, will be introduced, though no specific details were provided. Apple had earlier indicated that these features would be rolled out in 2025.

Additional information about the conference will be shared through the Apple Developer app and the WWDC25 website.