Amazon announced a total of $17.28 billion in advertising sales for the fourth quarter of 2024, marking an 18% increase in its advertising revenue. The company's overall sales for the same quarter amounted to $187.8 billion, surpassing Wall Street's projections. CEO Andy Jassy emphasized that it was Amazon's most successful holiday shopping season, attributing it to strong support from both customers and employees. Following a disappointing first-quarter guidance, Amazon experienced a 2% drop in its shares during after-hours trading.