Amazon is set to launch a new version of Alexa later this month, according to multiple sources. This updated Alexa will incorporate advanced language models like those found in OpenAI's ChatGPT and Google's Gemini. However, this move may raise concerns about potential risks of induced hallucinations, a known issue with existing AI models. With a presence on over 500 million devices, Amazon aims to improve user engagement and conversational independence. A meeting dubbed 'Go/No-go' is planned for February 14 to deliberate the release of the AI-powered Alexa.