Prime Video, the Amazon-owned streaming service, is currently experimenting with AI-assisted dubbing for a few licensed movies and TV shows. This feature will be available in English and Latin American Spanish, with the goal of maintaining quality standards alongside human experts. Initially, 12 titles that currently do not have dubbing will receive this technology, such as 'El Cid: La Leyenda' and 'Mi Mamá Lora.' AI-driven dubbing is gaining traction in the entertainment sector, with multiple streaming platforms adopting this technology to reach a broader audience.