Amazon Introduces AI-Powered Alexa Upgrade

Amazon introduced a new iteration of its Alexa voice assistant, named Alexa Plus, integrating generative artificial intelligence to deliver a more human-like interaction. Panos Panay described the development as heralding a new era for voice devices, highlighting a move towards enhanced interactive features. Alexa Plus boasts capabilities including booking concert tickets and sending text messages, unveiling its expanded functionalities during a launch event. The update aims to elevate the user experience in response to competition from AI assistants such as Apple's Siri and Google's Gemini AI.